469: Voice of Customer in Product Design – with Tony Belilovskiy | Product Mastery Now for Product Managers, Leaders, and Innovators Podcast

TEI 194: A Deluxe case study for disruptive innovation before being disrupted – with Chris Clausen: Product managers can move the wheel forward by reinventing it I’m currently on a tour through the northeast of the US, visiting product managers and innovators. On my way, I stopped in Minneapolis and found an incredible innovation case study at Deluxe... by Product Mastery Now for Product Managers, Leaders, and Innovators

34 min listen

TEI 199: A panel discussion with women product VPs and Directors – moderated by Shaughnessy Speirs: Female product leaders on grit, grace, and everything in between There are several thousand product managers on LinkedIn and many of them are women. However, I noticed that few product VPs are women. About the same time, by Product Mastery Now for Product Managers, Leaders, and Innovators

64 min listen

TEI 203: Portfolio Management – with Roger Warburton, PhD: Rethinking product portfolio management to optimize performance What happens when you or your organization has more than one product to manage? It’s hard enough managing resources to sell and improve one product, by Product Mastery Now for Product Managers, Leaders, and Innovators

34 min listen

TEI 196: The messy middle of new product projects – with Scott Belsky: Achieve your product goals without losing yourself along the way Creating a new product starts with excitement and the thrill of doing something different. The launch of the product is surrounded by cheers. For many product managers, by Product Mastery Now for Product Managers, Leaders, and Innovators

32 min listen

TEI 189: Building UX in product teams – with Sam Horodezky: Breaking down myths and misconceptions about two popular — but sometimes opposing — roles. UX is a hot topic and for good reason. The right UX skills on a product team can make the product more successful. The wrong skills waste money and time. by Product Mastery Now for Product Managers, Leaders, and Innovators

32 min listen

TEI 192: Interviewing users & the art of asking the right questions – with Rachel Wynn: Get out of your own way to get better information from your users to make products they love. Creating products customers love. If you are like most product managers and innovators, that is your motivation to do great work — the work of product managem... by Product Mastery Now for Product Managers, Leaders, and Innovators

33 min listen

TEI 195: The Henry Ford for Product Managers – with Kristen Gallerneaux, PhD: Looking to the past to drive future innovation I am on a road trip through the northeast of the U.S., talking with innovators and product managers. At the encouragement of a friend, I took my two kids to visit The Henry Ford, by Product Mastery Now for Product Managers, Leaders, and Innovators

29 min listen

TEI 212: Lean-driven innovation for product managers – with Norbert Majerus: Learning from 40 years of innovation experience. The principles of Lean-Driven Innovation lead to more value for customers and faster value capture (e.g., revenue) for organizations. The principles can be applied to any industry, but for our guest, by Product Mastery Now for Product Managers, Leaders, and Innovators

39 min listen

TEI 211: Most product managers are not using surveys correctly and how to fix that – with Matt Champagne, PhD.: Create more loyal customers by designing surveys people actually want to complete. Many product managers and product marketers are using surveys incorrectly. We like surveys because they are relatively quick and inexpensive compared to other tools, by Product Mastery Now for Product Managers, Leaders, and Innovators

38 min listen

TEI 204: Do you know if your Go-to-Market strategy is ready to go – with Mike Smart: How product managers combine process and metrics to achieve a successful product launch Do you participate in launch planning, or what may also be called go-to-market planning? In some organizations, product managers are directly involved, by Product Mastery Now for Product Managers, Leaders, and Innovators

35 min listen

TEI 252: Data does not speak for itself; It needs a story – with Nancy Duarte: How product managers make better use of data to tell a story and gain support. I bet you use data to support your suggestions. But guess what–you are probably not using data well. By itself, data does not communicate what we want others to do. by Product Mastery Now for Product Managers, Leaders, and Innovators

30 min listen

TEI 191: How to create and share product vision – with Jon Hensley: Use a simple product statement to align your team and meet your goals. Creating products customers love feels like juggling a whole lot of balls at one time. It can be chaotic. It’s also a good bet that people on your product team, by Product Mastery Now for Product Managers, Leaders, and Innovators

34 min listen

TEI 193: Mistakes new (and not so new) product managers should avoid – with Cole Mercer: Insights for new product managers and people who want to be product managers. Being a good product manager requires a diverse set of skills, including communicating, influencing, design, technology, product process, and business acumen. by Product Mastery Now for Product Managers, Leaders, and Innovators

63 min listen

TEI 205: Create a happy team, make a better product – with Kris Boesch: Breaking down silos and helping everyone feel like their work matters You are in for a delightful and important discussion with our guest today. She was named a Top 100 Leadership Speaker for 2018 and is here to tell us how we can have a happier workpl... by Product Mastery Now for Product Managers, Leaders, and Innovators

35 min listen

TEI 197: Small Business Revolution Series 3 – with Cam Potts: Lessons from small businesses that apply to everyone. I’m still on my road trip of the northeast U.S. and made a stop in Bristol, Pennsylvania. What took me to this small town was a video series called The Small Business Revolution. by Product Mastery Now for Product Managers, Leaders, and Innovators

43 min listen

TEI 220: What makes a good product manager & who shouldn’t be one – with Marc Abraham: It’s all about creativity, curiosity, and customer focus for product managers. This is a listener requested episode. Several Everyday Innovators have asked, “What are the qualities of a good product manager? by Product Mastery Now for Product Managers, Leaders, and Innovators

33 min listen

TEI 213: Doing things that don’t scale is the secret to successful product management – with Abdo Riani: Become the product to drive quick launches and lasting success Recently I was helping the product leaders and managers in a large non-profit organization improve their performance. When we discussed the use of MVPs, minimal viable products, by Product Mastery Now for Product Managers, Leaders, and Innovators

41 min listen

TEI 200: Deliver great products that customers love – with Valerio Zanini: Empowering product teams to create an agile culture with a customer focus. This podcast is named The Everyday Innovator™ and I call the people who listen Everyday Innovators. That has meaning. Everyday Innovators see the world a little bit differently.... by Product Mastery Now for Product Managers, Leaders, and Innovators

32 min listen

TEI 198: How product managers can influence the next generation of innovators – with Kyle Markland: Having fun, making friends, and learning along the way. I have a special episode for you. I believe that as product managers and innovators, we have a responsibility to help prepare the next generation of innovators. by Product Mastery Now for Product Managers, Leaders, and Innovators

36 min listen

TEI 210: Make time to accomplish what you need to today- with John Zeratsky: A simple framework for product managers to increase focus and eliminate distractions from your day. How would you like to get more done this year? That begins by getting more done today and our guest has the four-part framework for making that happen. by Product Mastery Now for Product Managers, Leaders, and Innovators

40 min listen

TEI 209: Predictive analytics for product managers – with Brian Brinkmann: Use data to predict customer behavior and design better products. Do you know which customers are most likely to stop using your product in the next month? Or, what actions your best customers take with your product when they start using it? by Product Mastery Now for Product Managers, Leaders, and Innovators

39 min listen

TEI 190: The 6 dimensions of top achievers- with Arthur Carmazzi: Learn how product managers move from the middle of the pack to the front of the crowd. Product managers need to be high achievers and many are. They are the driving force that discover unmet needs customers have, by Product Mastery Now for Product Managers, Leaders, and Innovators

37 min listen

TEI 234: 3-ways to grow your innovation capital for more product & career success – with Nathan Furr: The three dimensions of skills needed to move your ideas forward. When I started this podcast I created the Product Mastery Roadmap that describes the path from product manager to product master. I’ve used it as a guide to the topics we explore here. by Product Mastery Now for Product Managers, Leaders, and Innovators

36 min listen

TEI 214: Want more innovation? Build a partner program – with Ed Krause: Choose the right university partners to drive research and innovation Let’s face it, the smartest people don’t all work in your organization. The thought has been shared by many leaders, such as Steve Jobs and Bill Gates, by Product Mastery Now for Product Managers, Leaders, and Innovators

39 min listen

TEI 201: Lessons from Nikola Tesla on how successful product managers must negotiate with society – with Bernie Carlson, PhD: Combining dreams and discipline for successful innovations I am wrapping up a 3-month road trip through the Northeast of the U.S., allowing me to meet many innovators and product managers. I had a few experiences, including visiting Niagara Falls, by Product Mastery Now for Product Managers, Leaders, and Innovators

37 min listen

TEI 207: How product managers become change managers – with Amy Radin: Driving successful innovation at large organizations Could it be that innovation is simple? I did say simple, not easy. The two words are often confused. A completed activity can be viewed as simple when the processes involved are known. by Product Mastery Now for Product Managers, Leaders, and Innovators

36 min listen

TEI 229: Do you have the best entrepreneurial skills for product management – with Michelle Duval: Understanding attitudes, motivations, and blind spots with your product teams. Would you be interested to know what start-up founders with successful exits of up to $1.2B have in common? I know I would, because start-up founders share similarities with... by Product Mastery Now for Product Managers, Leaders, and Innovators

36 min listen

TEI 223: Applying JTBD to make products customers love – with Brian Rhea: Find out what makes your customer “hire” your product. You don’t have to listen very long to this podcast to know that I place the emphasis of product management on the creation of customer value. If we understand the needs or problems of our customers... by Product Mastery Now for Product Managers, Leaders, and Innovators

35 min listen

TEI 206: Remarkable product VPs and their reasons to improve team performance – Chad McAllister, PhD: Bottom line: product management is all about the customer Do you lead a product team or are you part of a team that should improve performance? I’ve been helping product teams and groups of product managers accomplish that — get higher performance. by Product Mastery Now for Product Managers, Leaders, and Innovators

39 min listen

TEI 238 Flashback: Using Lean to Run Experiments and Deliver Customer Value-with Ash Maurya: The art of Lean and the Lean Canvas for product managers During the month of July, 2019, I’m sharing some of the most favorite and valuable discussions from the first 100 interviews. If you haven’t come across this one yet, by Product Mastery Now for Product Managers, Leaders, and Innovators

40 min listen

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469: Voice of Customer in Product Design – with Tony Belilovskiy

469: Voice of Customer in Product Design – with Tony Belilovskiy

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