In today’s episode, my guest is Kathleen Booth the CMO of Clean.io. They have a Shopify app called cleanCART that helps online retailers build more profitable discount strategies and protect their user experience, brand and revenue by controlling the ways that coupon extensions interact with their websites.We have been taught to believe that coupon extensions (like Honey) drive incremental revenue, but research shows they reduce average order value and conversion rates, all while claiming credit for sales they had little or no part in driving.It's time to protect your margins and increase average order value so let's jump in and learn more about this amazing technology.WHAT YOU WILL LEARN TODAYHow to build a more profitable discount strategy for your brand.The serious problems with coupon leakage and abuse.What is coupon hygiene and why you need to implement a “single source of truth” for discount codes.Reframe everything you've been taught to believe about the impact of coupon extensions like Honey.CONNECT WITH CLEAN.IOEmail: hello@clean.ioFacebook: facebook.com/CleandotioTwitter: twitter.com/Clean_ioYouTube: youtube.com/channel/UCV5-0aFt1_uCrmHjYn8g7sQLinkedIn: linkedin.com/company/11705925EPISODE SPONSORThis episode is brought to you by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google. Hosted on Acast. See acast.com/privacy for more information.