The marketing world is a constantly changing field. From the introduction of different mediums to the evolution of technology like AI, the only constant I can expect in my industry is change.Today, I’m sitting down with my friend, colleague, and now my boss, Brett Marchand, CEO of Plus Company. Plus Company is a marketing and branding powerhouse, having integrated dozens of agencies, including Cossette, We Are Social, and Mekanism. Before Brett Marchand was heading one of the world's largest media and marketing firms, Brett was a marketing native. He championed campaigns at P&G, Campbell Soup, and Molson Brewery, among many others. In today’s episode, you’ll learn:Why working for more household brands teaches future marketers the anatomy of a great campaignWhy working on the inside of the ad agency is so much more than just making campaignsThe historic role AI has played in marketingWhat the future holds for the advertising agency network modelBrought to you by Mekanism.