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257 - The Power of Community with Sarah Kennedy Ellis

257 - The Power of Community with Sarah Kennedy Ellis

FromB2B Revenue Vitals


257 - The Power of Community with Sarah Kennedy Ellis

FromB2B Revenue Vitals

ratings:
Length:
55 minutes
Released:
Mar 6, 2022
Format:
Podcast episode

Description

Community is a powerful tool in scaling a company. Marketo demonstrated just how powerful community was in B2B when they built Marketing Nation. It was one of the first communities of its kind in B2B and is one of the major factors that led to their domination in the CRM market. Today we're talking with Sarah Kennedy Ellis, former CMO at Marketo, and current VP of Global Growth & Demand at Google Cloud on how she used community to grow the company, as well as catapult her career.

Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.
Released:
Mar 6, 2022
Format:
Podcast episode

Titles in the series (100)

Welcome to the State of Demand Gen. On this podcast you’ll find innovative strategy, advice and tangible tactics that work best TODAY from marketers that are actually doing it. The content is a mix of our #DemandGenLive episodes, along with interviews & fireside chats with B2B tech industry experts.