Matthew (Matt) Brown is the President and CEO of ThumbStopper, a technology solution created for brands to boost content traction on social media and search networks at the local level. A serial entrepreneur since the mid-1990s, Matt remains active in digital media markets and SaaS companies. His 20-plus years as an entrepreneur have sharpened his skills in team development, B2B integration, business management, and mergers and acquisitions. Matt is also the President of Trucks.com, which has the vision to help revolutionize how enthusiasts find the perfect truck, SUV, or van. In this episode… As an entrepreneur, are you struggling to grow your business? Have you considered leveraging social media marketing to increase organic reach and connect with customers? According to Matt Brown, many businesses are struggling to scale. Having been an entrepreneur since the mid-1990s, he has discovered simple and actionable ways brands can utilize technology for their benefit. Using this information and his passion for helping others succeed, he founded ThumbStopper to enable brands to optimize and amplify their existing content by distributing it to their retailers’ social and search presence. In this episode of the Growth Fire podcast, Kevin Hourigan sits down with Matt Brown, President and CEO of ThumbStopper, to discuss how brands can leverage social media marketing. Matt talks about the purpose of ThumbStopper, social media tactics that increase customer engagement, how to measure your organic reach from social media marketing, and Matt’s go-to-market approach for acquiring new customers.