Discover this podcast and so much more

Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

Marketing vs Branding: How you can use both to drive business growth

Marketing vs Branding: How you can use both to drive business growth

FromPredictable B2B Success


Marketing vs Branding: How you can use both to drive business growth

FromPredictable B2B Success

ratings:
Length:
35 minutes
Released:
Mar 9, 2021
Format:
Podcast episode

Description

In this episode, Tom Hunt, a serial entrepreneur and founder of Fame and bCast shares his perspectives on marketing vs branding. Insights he shares include:

Marketing vs branding what are the differencesWhy marketing is not everythingWhy you are not the ultimate authority when it comes to your brandWhy there is no formula for success with brandingMarketing can be a great way to get a customer’s attention, but branding is a great way to keep their attentionBranding comes first, marketing comes secondBranding has just as much of an impact on your team as it does on your customersWhy focus on product firstMarketing vs branding: How does a product-first approach play out in the development process and marketingIs this another way of looking at marketing vs brandingWhy run an offer on AppSumo for bCastWhat user lead growth features that Tom embedded in his productHow to get increased exposure with a product first approachHow a recent content strategy made a difference to Tom's processes to increase sales and revenue.Where podcasts fit into Tom's focus on productand much more ...

Discover more - https://www.sproutworth.com/marketing-vs-branding-drive-business-growth/
Released:
Mar 9, 2021
Format:
Podcast episode

Titles in the series (100)

The predictable B2B success podcast is all about helping business owners, marketing and sales executives achieve predictable growth by expanding their influence and sales through remarkable experiences, empathetic content, and conversations. Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space discussing topics like marketing strategy, sales strategy, strategic partnerships, customer success, customer experience, people experience, hiring, social media, content creation and marketing, podcasting, video marketing, influencer marketing, agile marketing and much more.  We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable B2B success in your business through empathetic content and conversations. If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com