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Girl Scouts of the USA CMO Jocelyn Johnson | Learn, Earn, Return (2023)

Girl Scouts of the USA CMO Jocelyn Johnson | Learn, Earn, Return (2023)

FromSoul & Science: Fast Forward Your Marketing Mind


Girl Scouts of the USA CMO Jocelyn Johnson | Learn, Earn, Return (2023)

FromSoul & Science: Fast Forward Your Marketing Mind

ratings:
Length:
29 minutes
Released:
Mar 4, 2024
Format:
Podcast episode

Description

This week, in honor of Women’s History Month, we’re re-sharing an amazing conversation from last summer where we spoke with Jocelyn Johnson. Jocelyn is a proud Girl Scout alum and Lifetime Member and she joined Girl Scouts of the USA as CMO in 2021.Jocelyn is a brilliant marketer and a champion for the future females of the world.Before joining Girl Scouts of the USA, Jocelyn worked at General Electric, where her focus on data-centric marketing strategies helped grow revenue from $50 million to $20 billion.In this episode, you’ll learn:The importance of being able to make a quick decision when needed, coupled with an ability to pivot just as quicklyThe powerful filter that values provide to an organization when it comes to balancing data and instinctA great mantra to live by courtesy of Jocelyn’s mom and dad: Learn, Earn, ReturnBrought to you by Mekanism.
Released:
Mar 4, 2024
Format:
Podcast episode

Titles in the series (84)

Does marketing live in the heart, or in the head? Should you trust your instinct, or your integers? If the answer is both, should you lead with one more than the other? As an independent creative agency, Mekanism has been asking these questions of ourselves and our clients for over 10 years. Join co-founder and CEO of award-winning creative agency Mekanism, Jason Harris, on his quest to answer these questions with the world’s leading marketers from the brands we’ve all come to love. Named CEO of the Year by The Drum Magazine, Jason will draw from his experience during these easily digestible 20-minute episodes to explore the Soul of these famous brands and the Science of staying relevant, exploring how they’ve become culture defining emblems in our modern world.Brought to you by Mekanism