23 min listen
Girl Scouts of the USA CMO Jocelyn Johnson | Learn, Earn, Return (2023)
Girl Scouts of the USA CMO Jocelyn Johnson | Learn, Earn, Return (2023)
ratings:
Length:
29 minutes
Released:
Mar 4, 2024
Format:
Podcast episode
Description
This week, in honor of Women’s History Month, we’re re-sharing an amazing conversation from last summer where we spoke with Jocelyn Johnson. Jocelyn is a proud Girl Scout alum and Lifetime Member and she joined Girl Scouts of the USA as CMO in 2021.Jocelyn is a brilliant marketer and a champion for the future females of the world.Before joining Girl Scouts of the USA, Jocelyn worked at General Electric, where her focus on data-centric marketing strategies helped grow revenue from $50 million to $20 billion.In this episode, you’ll learn:The importance of being able to make a quick decision when needed, coupled with an ability to pivot just as quicklyThe powerful filter that values provide to an organization when it comes to balancing data and instinctA great mantra to live by courtesy of Jocelyn’s mom and dad: Learn, Earn, ReturnBrought to you by Mekanism.
Released:
Mar 4, 2024
Format:
Podcast episode
Titles in the series (84)
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