John Ghiorso is the Senior Vice President of eCommerce at Media.Monks, a global marketing services company. He is also the CEO and Founder of Orca Pacific, a full-service Amazon and eCommerce agency that brings cutting-edge strategies and managed services to over 100 industry-leading brands, including Reebok, Godiva, Levi, and Mars. The company completed a merger with Media.Monks in 2020.  In his role, John leads Media.Monk’s performance and enterprise teams which are composed of former Amazonians and top industry experts. With a decade of Amazon expertise, he has built a reputation for approximating industry reactions and forecasting shifts within Amazon’s marketplace. John’s insights have been featured in publications such as the Wall Street Journal, Forbes, Vox, and Modern Retail. In this episode… Amazon pioneered eCommerce and retail media, leading other retailers to follow suit. Yet, these platforms are becoming commoditized and competitive, so brands need to develop sound strategies to remain relevant. How can you optimize eCommerce and retail media to maximize profitability? John Ghiorso warns against over-advertising on your website because it can diminish the customer experience by reducing site performance. Instead, he recommends establishing a unified retail media strategy that encompasses multiple channels. This entails collaborating with cross-functional teams and analyzing key KPIs to diversify your retail media budget, thereby increasing cumulative ROI.  Join Aaron Conant on today’s episode of The Digital Deep Dive as he welcomes John Ghiorso, Senior Vice President of eCommerce at Media.Monks, to address retail media trends and projections for 2023. John explains Amazon’s role in retail media and eCommerce, how to optimize ads on your eCommerce site, and the importance of developing a unified retail media strategy.