In today's episode, Jordan and Sean take a high-level look at how a truly insane year has affected online retailers' ability to be profitable using paid ads. They conduct an interesting comparison with 2019, looking at each month and how performances in paid ad accounts match up. They emphasize that times like these will come again and share some ideas on what you can do to be ready.KEY TAKEAWAYS FROM THIS EPISODEThe bad months always come; and some thoughts on what you can do about it.Smaller accounts, below 10k per month are getting hit harder than accounts spending over 20k per month.The importance of seeing your situation on near term and long term time horizons.Talk to the people who already love your products, your VIP list.When is the best month to start running your deals and spend more on ads. If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind