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Survive the Recession & Avoiding the Marketing Armageddon with Jason Portnoy

Survive the Recession & Avoiding the Marketing Armageddon with Jason Portnoy

FromThe DigitalMarketer Podcast


Survive the Recession & Avoiding the Marketing Armageddon with Jason Portnoy

FromThe DigitalMarketer Podcast

ratings:
Length:
38 minutes
Released:
Aug 9, 2022
Format:
Podcast episode

Description

Did you know that when a recession hits, marketing is typically the first investment business owners drop? Here’s how you can avoid that and build a recession-proof agency. 
On today’s episode, host Mark de Grasse sits down with Jason Portnoy, Founder of J Port Media and the Market Domination Method. They talk about the effective growth solutions agencies can use to systemize, optimize, and scale their businesses - all without working harder or spending more money. They also discuss if we are headed towards a recession and what marketing agencies can expect if we experience a market downturn.
Jason believes there’s a recession coming - or there’s a huge possibility we might already be in one. And although time will tell if we are headed down a recession path, the big question remains: is your agency prepared for when and if things get crazy?  
Join us as we go through what the prospect of a recession means for marketers and how agency owners can position their businesses to survive, and even thrive during a recession. 
IN THIS EPISODE, YOU’LL LEARN:
Is there a recession coming, or we’re already in one?
Why business owners get rid of marketers during recessions
Tips on how to build a recession-proof agency
Is it possible to grow a business without ads?
How advertising during a recession can save your brand
The benefits of doubling down on marketing during a recession
The worrying disconnect between clients and digital agencies

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
https://www.jportnoy.com/ (Jportnoy.com)
Connect with Jason on https://twitter.com/jasonportnoy?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor (Twitter) 



This Month's Sponsors:https://conversionfanatics.com/ (Conversion Fanatics - Conversion Rate Optimization Agency)
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More Shows You'll Lovehttps://perpetualtraffic.com/ (Perpetual Traffic) - The #1 podcast for learning paid traffic and improving your conversions!
https://businesslunchpodcast.com/ (Business Lunch) - Sit down every week some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss


Mentioned in this episode:
Become A Certified E-Commerce Marketing Master
Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!
https://dm.captivate.fm/ecom-cert (Ecom Cert)
Released:
Aug 9, 2022
Format:
Podcast episode

Titles in the series (100)

The DigitalMarketer Podcast takes you on a journey through the world of digital marketing, diving deep into the topics that digital marketers, like you, can use to help grow your skills and your business. The podcast is produced by the Scalable Media Network and hosted by Mark Degrasse and fellow DM contributors. Listen to interviews with key players in the digital marketing industry, bringing real-world insight and examples to help you understand how to implement the best marketing strategies that are working right now. So, whether you're a seasoned digital marketing expert, or you're on your path to becoming one, this podcast is perfect for you. What are you waiting for? Turn up the volume, press play, and start your path to becoming the smartest person in the room.