42 min listen
Survive the Recession & Avoiding the Marketing Armageddon with Jason Portnoy
Survive the Recession & Avoiding the Marketing Armageddon with Jason Portnoy
ratings:
Length:
38 minutes
Released:
Aug 9, 2022
Format:
Podcast episode
Description
Did you know that when a recession hits, marketing is typically the first investment business owners drop? Here’s how you can avoid that and build a recession-proof agency.
On today’s episode, host Mark de Grasse sits down with Jason Portnoy, Founder of J Port Media and the Market Domination Method. They talk about the effective growth solutions agencies can use to systemize, optimize, and scale their businesses - all without working harder or spending more money. They also discuss if we are headed towards a recession and what marketing agencies can expect if we experience a market downturn.
Jason believes there’s a recession coming - or there’s a huge possibility we might already be in one. And although time will tell if we are headed down a recession path, the big question remains: is your agency prepared for when and if things get crazy?
Join us as we go through what the prospect of a recession means for marketers and how agency owners can position their businesses to survive, and even thrive during a recession.
IN THIS EPISODE, YOU’LL LEARN:
Is there a recession coming, or we’re already in one?
Why business owners get rid of marketers during recessions
Tips on how to build a recession-proof agency
Is it possible to grow a business without ads?
How advertising during a recession can save your brand
The benefits of doubling down on marketing during a recession
The worrying disconnect between clients and digital agencies
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
https://www.jportnoy.com/ (Jportnoy.com)
Connect with Jason on https://twitter.com/jasonportnoy?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor (Twitter)
This Month's Sponsors:https://conversionfanatics.com/ (Conversion Fanatics - Conversion Rate Optimization Agency)
https://www.bkacontent.com/perpetual/ (Get 50% Off Monthly Blog Writing Service - BKA Content)
More Resources from Scalablehttps://scalable.co?utm_source=digitalmarketer-podcast&utm_medium=podcast&utm_campaign=lead-gen ([Free Guide & Assessment] 7 Levels of Scale)
https://scalable.co/free-epic-challenge/?utm_source=digitalmarketer-podcast&utm_medium=podcast&utm_campaign=lead-gen (FREE EPIC Challenge)
More Shows You'll Lovehttps://perpetualtraffic.com/ (Perpetual Traffic) - The #1 podcast for learning paid traffic and improving your conversions!
https://businesslunchpodcast.com/ (Business Lunch) - Sit down every week some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss
Mentioned in this episode:
Become A Certified E-Commerce Marketing Master
Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!
https://dm.captivate.fm/ecom-cert (Ecom Cert)
On today’s episode, host Mark de Grasse sits down with Jason Portnoy, Founder of J Port Media and the Market Domination Method. They talk about the effective growth solutions agencies can use to systemize, optimize, and scale their businesses - all without working harder or spending more money. They also discuss if we are headed towards a recession and what marketing agencies can expect if we experience a market downturn.
Jason believes there’s a recession coming - or there’s a huge possibility we might already be in one. And although time will tell if we are headed down a recession path, the big question remains: is your agency prepared for when and if things get crazy?
Join us as we go through what the prospect of a recession means for marketers and how agency owners can position their businesses to survive, and even thrive during a recession.
IN THIS EPISODE, YOU’LL LEARN:
Is there a recession coming, or we’re already in one?
Why business owners get rid of marketers during recessions
Tips on how to build a recession-proof agency
Is it possible to grow a business without ads?
How advertising during a recession can save your brand
The benefits of doubling down on marketing during a recession
The worrying disconnect between clients and digital agencies
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
https://www.jportnoy.com/ (Jportnoy.com)
Connect with Jason on https://twitter.com/jasonportnoy?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor (Twitter)
This Month's Sponsors:https://conversionfanatics.com/ (Conversion Fanatics - Conversion Rate Optimization Agency)
https://www.bkacontent.com/perpetual/ (Get 50% Off Monthly Blog Writing Service - BKA Content)
More Resources from Scalablehttps://scalable.co?utm_source=digitalmarketer-podcast&utm_medium=podcast&utm_campaign=lead-gen ([Free Guide & Assessment] 7 Levels of Scale)
https://scalable.co/free-epic-challenge/?utm_source=digitalmarketer-podcast&utm_medium=podcast&utm_campaign=lead-gen (FREE EPIC Challenge)
More Shows You'll Lovehttps://perpetualtraffic.com/ (Perpetual Traffic) - The #1 podcast for learning paid traffic and improving your conversions!
https://businesslunchpodcast.com/ (Business Lunch) - Sit down every week some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss
Mentioned in this episode:
Become A Certified E-Commerce Marketing Master
Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!
https://dm.captivate.fm/ecom-cert (Ecom Cert)
Released:
Aug 9, 2022
Format:
Podcast episode
Titles in the series (100)
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