Rose Fernandez is the CEO of ALGENIST – Algae based skincare born from ingredient level innovation, delivering on 10 Day Results that boasts 8 patents with Alguronic Acid™ and 6 exclusive ingredients, 100% vegan, clean and safe.
 
Rose has more than 20 years of experience in sales and marketing in the beauty industry. Developing strong businesses across retail, digital channels and spa by focusing on brand, relationships and profitability. She is keenly passionate about assembling the right team and developing people to success. Rose has previously held senior-level management roles with established brands like Murad, Kate Somerville and Jurlique, and has been featured in various publications and podcasts as an expert on the topics of brand, strategy and leadership.
 
Rose has been prominently featured in both industry, business and beauty press including WWD, CEW, Beauty Independent, Glossy, Yahoo Life, GCI Magazine, Salon Today, Happi, Cosmetic Business, and more. Rose has also spoken at the highly coveted WWD Beauty Summit, a featured panelist for PWBC & Kaiser Permanente on Leading from the Center, held a Working Women Seminar for Manifest, and was part of Stila Cosmetics beauty panel featuring BOSSES in the beauty industry. Rose also contributes to business leadership discussions through podcast such as The Reboot Chronicles, The Impact Effect, Beauty Business School, and The Story of A Brand.
 
Rose holds a BS in Marketing from the University of Phoenix and served as a Spa & Wellness and Business Ethics instructor at the Fashion Institute of Design and Merchandising (FIDM), where she is currently also on the Advisory Board. She has served as a board member for the Green Spa Network – an organization focused on providing education on sustainability – and is an active CEW member.

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