It is not every day you get the chance to have a refreshingly honest, down-to-earth conversation with the founder of a beauty brand that is taking the world by storm. Sarah Brown, founder of Pai Skincare, joined podcast host and Formula Botanica CEO Lorraine Dallmeier for an epic Green Beauty Conversation that takes us on Pai's journey from garage start-up in 2007 to being voted the 5th most popular skincare brand in the world in 2021 with almost 5 million global online searches. A proudly independent, organic brand and unswerving in its commitment to making products in house, Pai stands out as not only one of the first natural cosmetics brands to arrive on the scene, but also as one that has stayed true to its founding principles. Financially viable, forward thinking and walking the walk on sustainability, Pai is at heart still very much an indie brand and a rarity in a beauty industry rife with greenwashing, buyouts, outsourcing and hype. This episode is a mine of information with behind-the-scenes insights into the daily life of a growing brand, and valuable to any would-be or early-stage beauty entrepreneur. Sarah Brown tells it straight with no fluff. If you want to know just what it takes to build a business born of a personal skincare need and grow it into a brand that has gained customer loyalty and is driven by ethics, passion and purpose, then settle in for 45 unstoppable minutes of beauty industry hard talk. Sarah launched Pai in 2007 as a certified organic skincare line for sensitive skin. Pai formulates and manufactures all its products from its custom-built facility in London. Previously, Sarah was International PR Manager for E&J Gallo Wines. In 2015, she joined the Board of Cosmetic Executive Women.