You know esthetics, but do you know estheticians? This week, IET 2022 Director Richard Merrill joins the podcast to talk about how pairing with an esthetician can strengthen your practice, increase treatment efficacy, and improve patient experience in a lot more ways than one. Each Thursday, join Dr. Raja and Dr. Hadar, board certified dermatologists, as they share the latest evidence based research in integrative dermatology. To learn more from estheticians like Richard, join us at the 2022 Integrative Dermatology Symposium. Richard Merrill is a results-driven Spa Business Consultant who specializes in mentoring and guiding spa businesses across the U.S on branding, marketing, sales, strategic planning and management systems. With over 15 years of experience working in the spa and beauty industry, Richard understands firsthand the nuances of building and operating a successful spa business, and focuses intensely on guiding spa professionals to accelerate success and grow their vision. Richard is a licensed esthetician, make-up artist, published author, educator and certified holistic health coach. In 2019, he founded Richard Merrill Consulting, LLC which provides business consulting, marketing services, digital media and printing solutions as a practical one-stop resource helping spa professionals build more profitable businesses. Richard lives in Washington State with his Maltipoo Coconut. They can be found traveling the US in their RV visiting a city near you!