Melissa Sansone is currently the Vice President of SEEN Group, a communications agency with offices in NY and London with a deep-rooted specialism in beauty, rostering clients such as Byredo, Tatcha, Westman Atelier, Shen Beauty, CND, Pai Skincare, Frank Body, Klorane, Avene and Omorovicza to name a few. As a dedicated and passionate public relations professional, Melissa’s multi-faceted expertise includes client strategy and service, influencer marketing, media relations, event execution, consumer behavior, international distribution, product development and brand partnerships.

Melissa began her career in PR at Paul Wilmot Communications where she spent seven years building her networking and representing beauty brands such as MAC Cosmetics, La Prairie, Perricone MD, IMAN Cosmetics, Molton Brown and BITE Beauty. She credits her foundation, drive and unwavering resourcefulness to her roots at the agency. From there she moved on to work at Karla Otto in New York followed by a three-year stint in-house at Dr Dennis Gross Skincare, where she was Director of Global PR & Influencer handling brand and founder PR, digital marketing and social strategies . Her expertise in founder-led brands fueled her shift into brand consultancy for brands such as Playa and Artis, before being tapped for the Director of Influencer Marketing position with Coty, leading up Burberry, Tiffany & Co., Hugo Boss, Alexander McQueen and Calvin Klein fragrances. She currently resides in Brooklyn with her husband and her overflowing closet of beauty products.

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