"There is no bending your principles and values, you either stick by them or you don't.” Qaisar Shareef spent a 30 year career at Procter & Gamble - where he most recently led the company’s operations in Pakistan - which is actually an organization he helped build for the company many years prior when P&G was first starting business in Pakistan. During his time with the P&G, Qaisar also held country leadership roles for the Ukraine. He’s the author of “When Tribesmen Came Calling: Building an Enduring American Business in Pakistan.” In a candid conversation about living and working out of your comfort zone, Qaisar shares not just his perspective of establishing a viable business in an emerging market, but also about returning home - multiple times - to make an impact on both sides of the world.    Qaisar is based in the Washington DC area where he is an advisory partner to Ward Howell International. He also teaches at George Washington University’s Department of International Business. Qaisar serves on the board of HOPE USA, OPEN DC, and Transparent Hands, a crowdfunding platform helping cover the underprivileged’s health care costs. He’s also on the Executive Committee of US Pakistan Foundation, and is president of Montgomery County Muslim Council. Qaisar has a Bachelor of Science degree from the Middle East Technical University, Ankara, Turkey, and an MBA from the University of Cincinnati.