"In challenging times, if no one has a game plan - you have to create one." Lisa Baird is the Commissioner of the National Women’s Soccer League where she’s helping the organization navigate through unprecedented times. She previously held CMO roles at New York Public Radio and the US Olympic Committee - Where she launched the Team USA brand. She’s also held senior executive roles at the NFL, IBM, GM, Bristol-Myers Squibb, and Johnson & Johnson. Lisa got her start at P&G working across brand management in food, beverage and beauty. Lisa’s been named one of the top Business-to-Business Marketers and received the prestigious WISE Woman of the Year Award, among numerous other honoraries. She studied at Penn State University, and lives in Connecticut. Hear how Lisa - in her first week on the job as a sports league Commissioner - handled the unprecedented shut down of all national sports. In a ranging conversation we learn not just about about creative problem solving, but today’s new skill of work/life survival.