43 min listen
044: How to become an NFL executive with Marissa Fernandez - Logra Tu Dream: Helping Latinos Achieve Their American Dream I Inspiration I Mentorship I…
044: How to become an NFL executive with Marissa Fernandez - Logra Tu Dream: Helping Latinos Achieve Their American Dream I Inspiration I Mentorship I…
ratings:
Length:
54 minutes
Released:
Nov 5, 2014
Format:
Podcast episode
Description
Marissa Fernandez is a Cubana who was born and raised in NY. She has extensive Hispanic marketing experience across a variety of brands and companies. A self-proclaimed brand-geek, Marissa believes strongly in the “consumer is boss” mentality engrained in her early on in her career at P&G.
She currently serves as Director of Fan Strategy & Marketing for the National Football League, America’s most popular sports league. In this role, Marissa’s primary responsibility is to lead the league’s Hispanic Fan Growth Strategy she aims to accelerate NFL fan development amongst the fast-growing Latino population in the US.
Prior to coming to the NFL, Marissa served as a Client Solutions Director at the Latinum Network, consulting with over 20 brands on their multicultural strategies, including the NFL, NBA, ESPN, The Walt Disney Company, Hershey’s, and Univision. Before Latinum, Marissa spent six years in brand management at Procter & Gamble, where she learned the brand building fundamentals working on powerhouse brands like Tide and Gillette.
Marissa graduated Magna Cum Laude with a BS from Cornell University. Since college, she has lived in Cincinnati, OH, Boston, MA, Washington DC, and now resides in Manhattan, NY. In her spare time, she enjoys cooking, traveling, watching sports, exercising, and spending time with friends and family. She also volunteers as a ‘Big Sister’ in the NYC Big Brothers Big Sisters Program. Marissa would like to thank her family – her eternal source of inspiration to succeed personally and professionally.
What you'll learn
Marissa's journey to pursue her American dream
How she crafted a career that landed her at a dream job at the NFL
What she learned at Procter & Gamble
Why she chose to work in Hispanic marketing
The white space to create best-in-class Hispanic brand marketing
The barriers that are holding back brand investment in the Hispanic market and how to overcome it.
How she landed her dream job as the NFL's director of Hispanic fan engagement.
Her approach to success
Resources & Links
Marissa Fernandez on Linkedin
nfl.com en espanol
Thank you so much for listening ! If you enjoyed the episode, subscribe on iTunes and Stitcher and leave us a rating and a review. This helps us to reach more Latinos and Latinas.
She currently serves as Director of Fan Strategy & Marketing for the National Football League, America’s most popular sports league. In this role, Marissa’s primary responsibility is to lead the league’s Hispanic Fan Growth Strategy she aims to accelerate NFL fan development amongst the fast-growing Latino population in the US.
Prior to coming to the NFL, Marissa served as a Client Solutions Director at the Latinum Network, consulting with over 20 brands on their multicultural strategies, including the NFL, NBA, ESPN, The Walt Disney Company, Hershey’s, and Univision. Before Latinum, Marissa spent six years in brand management at Procter & Gamble, where she learned the brand building fundamentals working on powerhouse brands like Tide and Gillette.
Marissa graduated Magna Cum Laude with a BS from Cornell University. Since college, she has lived in Cincinnati, OH, Boston, MA, Washington DC, and now resides in Manhattan, NY. In her spare time, she enjoys cooking, traveling, watching sports, exercising, and spending time with friends and family. She also volunteers as a ‘Big Sister’ in the NYC Big Brothers Big Sisters Program. Marissa would like to thank her family – her eternal source of inspiration to succeed personally and professionally.
What you'll learn
Marissa's journey to pursue her American dream
How she crafted a career that landed her at a dream job at the NFL
What she learned at Procter & Gamble
Why she chose to work in Hispanic marketing
The white space to create best-in-class Hispanic brand marketing
The barriers that are holding back brand investment in the Hispanic market and how to overcome it.
How she landed her dream job as the NFL's director of Hispanic fan engagement.
Her approach to success
Resources & Links
Marissa Fernandez on Linkedin
nfl.com en espanol
Thank you so much for listening ! If you enjoyed the episode, subscribe on iTunes and Stitcher and leave us a rating and a review. This helps us to reach more Latinos and Latinas.
Released:
Nov 5, 2014
Format:
Podcast episode
Titles in the series (91)
006: (Spanish) Como emprendedores Latinos pueden lograr el exito en Estados Unidos con Mauricio Simbeck - Logra Tu Dream: Helping Latinos Achieve Their American Dream I Inspiration I Mentorship I Business Coaching: Mauricio is a co-founder and CEO of Milagros de Mexico, a retail chain that sells health and wellness products to the Latino Community with five stores located in established Hispanic neighborhoods in San Francisco, San Jose, Oakland and Redwood City. by Logra Tu Dream: Helping Latinos Achieve Their American Dream I Inspiration I Mentorship I Business Coaching