Mauricio is a co-founder and CEO of Milagros de Mexico, a retail chain that sells health and wellness products to the Latino Community with five stores located in established Hispanic neighborhoods in San Francisco, San Jose, Oakland and Redwood City. Milagros de Mexico was one of 12 recipients of the prestigious Chase Mission Main St grant awarded to outstanding small business nation wide

Before co-founding Milagros de Mexico, Mauricio was the CEO of Farmacia Remedios, a bilingual pharmacy chain with nine stores based in San Francisco that markets to Hispanic consumers. Mauricio’s experience in the retail industry also includes his 6 year tenure at H.E.Butt Grocery Company (H.E.B.), a multi-billion dollar, privately held supermarket chain with more than 300 stores in Texas and northern Mexico. Mauricio started with H.E.B. as a Management Associate and went on to hold executive positions in store operations, procurement and supply chain in both their U.S. and Mexican divisions. Mauricio holds a law degree from the Universidad Nacional Autónoma de México (UNAM) in Mexico City, as well as an M.B.A from the Harvard Business School.

He sits on the Board of Directors of Milagros de Mexico and is a member of the SF Bay Area Chapter of YPO (Young President’s Organization.) Mauricio was recently recognized by the Mayors from San Mateo County and the Hispanic Chamber of Commerce as a community leader serving the San Mateo Hispanic population. Mauricio was born and raised in Mexico City and currently lives in Portola Valley, CA with his wife and three boys.

What you’ll learn

Mauricio’s American dream and his path to pursue it
How Mauricio’s company Milagros de Mexico is helping Latinos get healthier
The big health challenges the Latino community faces
Mauricio’s formula for success at Milagros de Mexico
Why we need to help each other as Latinos to be able to succeed as entrepreneurs in the US
The tremendous opportunity in the US Latino market for Latino entrepreneurs
What he wished he had learned when he was starting out about how failure is a conduit to success

Resources & Links

http://www.Milagrosdemexico.com
Mauricio’s email: msimbeck@ushv.com
http://www.entrepreneur.com/businessplan/index.html