“Make lasting changes. What is the one thing you can change that creates the biggest shift?” Vince Hudson is SVP of Global Brand Strategy and Marketing Operations at American Express. He’s been Chief Brand Officer at BET, and held senior roles at Samsung and Diageo. At P&G, Vince was the VP of P&G Beauty in Asia - after launching the blockbuster brands Crest WhiteStrips and Prilosec OTC, and growing COVERGIRL to be the first $1 Billion cosmetic brand (signing deals with Rihanna, Ellen, Taylor Swift, and Queen Latifah). Vince has been named among Brandweek’s “Marketers of the Next Gen” and AdAge’s “40 Under 40.“ He studied at Dillard University - where he’s now on the Board of Trustees.  In a candid conversation, Vince reveals the three passions that inform everything he does, and shares his approach for making an impact - wherever you work.