Most people working for nonprofits probably consider the work they're doing to be pretty important but the challenge is to convince other people of the value of your work and that of your organization. You may be doing the most transformative work in the entire world, but if you can't tell your story and can't let people know about it -- then what is the point? To answer some of the important questions about getting your message not just out there, but in the hands of the right people, we have invited Sabrina Kidwai of the DC / National Chapter of the Public Relations Society of America to clarify some of the finer points of public relations. Sabrina Kidwai is the president of the chapter which is the largest in the country with 1200 members working in nonprofits, government, and private business and all their members benefit from the diverse background of their membership. Don't miss what she has to say today on Through the Noise. Bio: The National Capital Chapter of the Public Relations Society of America represents many of the top leaders in the PR field and is the essential network for PR practitioners in the Washington, D.C. area. PRSA-NCC is the largest and most active PRSA chapter in the nation – with more than 1,200 members and 40-plus events each year. Sabrina Kidwai, APR, CAE, MPA, has been involved in public relations for 16 years and is currently the senior manager of public relations at ASAE. She is the president of the National Capital Chapter of the Public Relations Society of America and has served on the board for 9 years.