Are you willing to put it all on the line to make your dream a reality? Meet Rachel Roff a.k.a "the melanin expert", a licensed medical aesthetician and the founder/creator of Urban Skin Solutions Medspa and Laser Center and Urban Skin Rx. During esthetics school, and after receiving her license and entering the professional world, Rachel quickly witnessed a lack of education and services available for darker skin tones. Her passion for seeing inclusivity in industry treatment and services was sparked. she loved so much. In 2006, this dedication led her to start Urban Skin Solutions Medspa and Laser Center in Charlotte, NC. Thirteen years later, Rachel's business is flourishing, but how did she do it? Rachel opens up about the realities of what it means to launch and scale a multimillion dollar beauty brand focused on the skin needs of melanin-rich persons. We talk how she got the funds to launch her first med spa, the peculiarities of the shifting beauty/retail landscape, navigating past naysayers, how she balances being a single mom, and why she always bets on herself and her vision and will do anything to see Urban Skin Rx thrive. SHOWNOTES: http://www.dreamsindrive.com/rachel-roff-urbanskinrx DONATE: http://www.dreamsindrive.com/donate JOIN THE #DREAMSINDRIVE FACEBOOK GROUP: www.dreamsindrive.com/facebook SIGN UP FOR OUR WEEKLY NEWSLETTER - THE KEYS: www.dreamsindrive.com/join  FIND RACHEL/ URBAN SKIN RX ONLINE: Web: http://www.urbanskinrx.com IG: http://www.instagram.com/urbanskinrx IG: http:///www.instagram.com/urbanskinfounder FIND RANA ON SOCIAL: Instagram: http://instagram.com/rainshineluv Twitter: http://twitter.com/rainshineluv FIND DREAMS IN DRIVE ON:Instagram: http://www.instagram.com/dreamsindrive Twitter: http://twitter.com/dreamsindrive Web: http://www.dreamsindrive.com