The word “sustainable” gets used LOADS at the moment, we use it a lot on this podcast – BUT what does it actually mean? What does it take to really be sustainable?Today’s guest unveiled software as CES in January that rapidly and cost-effectively evaluates the environmental impact of consumer products at global scale. So I figured he’d be a good person to discuss what “sustainable” really means for all of us.And what the benefits of shouting about your sustainability credentials really are.Austin Simms is the co-founder & COO at Dayrize, a business which exists to help business and consumers bring consumption within planetary boundaries, and whose software is already being used by over 500 businesses – including Foot Locker. Before co-founding Dayrize Austin has held senior marketing positions at multiple big brand consumer businesses like Nike, Philips and Brooks Running.Please do listen to the end where you’ll find out just how easy and low-cost it can be to have the sustainability score of all your products researched, and provided back to you BOTH as a format you can use across your website and marketing AND with an indepth report to help you become even MORE sustainable.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy