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How Circular Fashion Accessories Brand Flotsam Flo are growing sales with Creativity & Community

How Circular Fashion Accessories Brand Flotsam Flo are growing sales with Creativity & Community

FromeCommerce MasterPlan


How Circular Fashion Accessories Brand Flotsam Flo are growing sales with Creativity & Community

FromeCommerce MasterPlan

ratings:
Length:
33 minutes
Released:
Apr 1, 2024
Format:
Podcast episode

Description

Kate Doran is the founder of Flotsam Flo. An upcycled accessories brand founded in 2021 who create from waste that cannot easily be recycled or is impossible to recycle. Selling via the Shopify site, taking bespoke and corporate orders and recently diversifying into workshops. They’ve even got 14 bins located around Cornwall to collect their raw materials.  Hit PLAY to hear: Kate’s eCommerce journey and inspiration The founding of Flotsam Flo How community engagement and sustainability intersect Expanding beyond eCommerce  Key timestamps to dive straight in: [04:00] Graphic design degree taught to see differently. [06:19] Seizing opportunities after brain hemorrhage realization. [09:29] Upcycling items into new products with purpose. [15:18] Reusing waste for sustainable gifts and workshops. [16:11] Teaching sewing, reducing plastic waste, empowering others. [19:42] Kate’s Top Tips! Contact SHOPLINE >>> https://ecmp.info/shopline Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/clubGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
Released:
Apr 1, 2024
Format:
Podcast episode

Titles in the series (100)

Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU. Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process! This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy