Founder and chocolatier, Phillip Ashely Rix of Phillip Ashley’s Chocolates, shares how waking up from a dream in the middle of the night he decided he was going to be a chocolatier. How that moment then lead to starting his business a few year later selling chocolates in retail stores to their transition to only selling online now. Phillip shares with Jordan how his passion and inspiration in becoming the modern Willy Wonka, turned into sales. Learn how he built his business to be solely online, variables he had to consider, like packaging and cooling for his chocolate to ship through summer, and being innovative in creating a virtual chocolate boutique experience that is memorable. KEY TAKEAWAYS FROM THIS EPISODESelling online, specifically products such as chocolates, company owners have to consider a lot of variables -- packaging and how to keep your product from melting.Do not be afraid to sell online even if your entire industry is in retail.Avoid overspending on paid media out of pressure just because you think you need to.Pay a lot of attention to your market and demographic base to drive your marketing decisions. TODAY’S GUESTPhillip Ashley is a master chocolatier and founder of Phillip Ashley’s Chocolates. He aspires to be Willy Wonka of this age, creating and formulating chocolates you’ve never tasted before.Visit his website, Phillip Ashley’s Chocolates and you can follow their Instagram account at @phillipashleyschocolates Connect with Phillip Ashley Rix on LinkedIn. If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind