53 min listen
Extreme Business Makeover: Overhauling a Decade-Old Brand
FromShopify Masters
ratings:
Length:
52 minutes
Released:
Dec 3, 2018
Format:
Podcast episode
Description
Buying a 10-year-old brand often comes with its fair share of advantages: a proven product, an established customer base, and a solid reputation.
A rebrand, no matter how much it's needed, can put all of that at risk. Alex Yurek is an entrepreneur who bought and overhauled a mature brand, and on this episode of Shopify Masters he'll share how to do it right.
Detour Coffee Roasters is one of the top coffee roasters in Canada and is on a mission to make sure no one has to drink a bad cup of coffee again.
Tune in to learn:
The process that goes into buying an existing brand
How to overhaul your brand safely
How to create a website that serves new customers,
returning customers and B2B customers all at the same time
Show Notes: http://www.shopify.com/blogs/blog/detour-coffee-rebrand
A rebrand, no matter how much it's needed, can put all of that at risk. Alex Yurek is an entrepreneur who bought and overhauled a mature brand, and on this episode of Shopify Masters he'll share how to do it right.
Detour Coffee Roasters is one of the top coffee roasters in Canada and is on a mission to make sure no one has to drink a bad cup of coffee again.
Tune in to learn:
The process that goes into buying an existing brand
How to overhaul your brand safely
How to create a website that serves new customers,
returning customers and B2B customers all at the same time
Show Notes: http://www.shopify.com/blogs/blog/detour-coffee-rebrand
Released:
Dec 3, 2018
Format:
Podcast episode
Titles in the series (100)
How SyghtGlasses.com Made $2,416.51 in 5 Weeks Selling Glasses From China + Store Giveaway: In this episode you’ll learn from an entrepreneur that launched a business in 5 weeks and documented the entire journey. In this episode you'll learn: 1. How to use your competitor’s product reviews to improve your copywriting. 2. How to reverse engineer the viability of a business idea. 3. How to find and work with influencers and only pay them when they sell your product. by Shopify Masters