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    Guthy Renker’s Phil Haslam on the power of TV Advertising

    Guthy Renker’s Phil Haslam on the power of TV Advertising

    FromeCommerce MasterPlan

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    Guthy Renker’s Phil Haslam on the power of TV Advertising

    FromeCommerce MasterPlan

    ratings:
    Length:
    38 minutes
    Released:
    Jul 27, 2015
    Format:
    Podcast episode

    Description

    Phil Haslam is the Managing Director Europe at Guthy-Renker, that puts him in charge of what Guthy-Renker do in the UK, Ireland, Germany, Scandinavia and beyond. Which includes 7 different skincare brands each with their own distinct Online Only eCommerce Business, including Pro Active (the biggest acne brand in the USA), and Sheer Cover among others. You’ve probably seen the TV ads!This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
    Released:
    Jul 27, 2015
    Format:
    Podcast episode

    Titles in the series (100)

    Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU. Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process! This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy