**This episode is brought to you by MuteSix and Omnisend**   “We are creating natural products and doing everything in-house,” tells Lena Korres, Co-Founder and Chief Innovation Officer at Korres. This Greek brand makes natural beauty products based on homeopathy and biological research. Even as a young girl, Lena had both a creative as well as an engineer’s mind. Later, after meeting her Co-Founder Giorgos Korres in a homeopathic pharmacy, they decided to start a wholesale business to share their knowledge and the treasures of Greece with the world. Greece happens to be the richest and most biodiverse landscape in all of Europe, and it is home to 6,000+ plant species – 1,600 of which only grow there. Lena says homeopathic products are entirely natural and safe because it does not treat symptoms. Instead, it treats the root cause. In part 1 discusses: * Gratefulness for her family * Overview of the brand * Her early career * Is homeopathic natural? * Trends converging to make Korres successful * Marketing versus efficacious recipes * Why efficacy of the final formula is critical to Korres * How consumers should test a product Join Ramon Vela and Lena Korres as they break down the inside story on The Story of a Brand. For more on Korres, visit: https://www.korres.com/ * This episode was brought to you by MuteSix. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: mutesix.com/storyofabrand * This episode was brought to you by Omnisend. Omnisend is an e-commerce marketing platform that goes above and beyond regular email campaigns - so you can start increasing your sales, not your workload. With Omnisend, you’ll be launching pre-built e-commerce automation in no time, as well as intuitively segmenting customers and even trying out SMS or push notifications - all from the same platform. The best part? Omnisend provides an immediate boost to your revenue while staying as comfortable as drag & drop email building - with automated emails averaging up to 40% of total email revenue. Join Hallmark, Duke Cannon, and 50,000 other high-growth brands who choose Omnisend to grow their e-commerce businesses on autopilot. Start your 14-day free trial today. No credit card is required. Visit https://www.omnisend.com/sob/