**This episode is brought to you by MuteSix and Omnisend**   “Engineering is a way of thinking,” says Lena Korres, Co-Founder and Chief Innovation Officer at Korres. In part 2 of this Feature, Lean speaks about her practical, problem-solving, and analytical nature since childhood. Lena describes science as empowering as well as creative. For building a brand, brains don't matter as much as “having a strong stomach.” She advises new entrepreneurs to have faith, clear vision, and be prepared. She calls a brand a sum of the values and the energy of people connected with it. Korres focuses on discovering new combinations from nature that can be as effective as they are clean. The journey of each product is a full circle starting from the soil, the extraction, molecular research, formulation, design, and then recycling. In part 2, she talks about: * Into science since childhood * Her advice for entrepreneurs * Products at Korres * Greek biodiversity * Their production circle * How Korres reached the US Join Ramon Vela and Lena Korres as they break down the inside story on The Story of a Brand. For more on Korres, visit: https://www.korres.com/ * This episode was brought to you by MuteSix. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: mutesix.com/storyofabrand * This episode was brought to you by Omnisend. Omnisend is an e-commerce marketing platform that goes above and beyond regular email campaigns - so you can start increasing your sales, not your workload. With Omnisend, you’ll be launching pre-built e-commerce automation in no time, as well as intuitively segmenting customers and even trying out SMS or push notifications - all from the same platform. The best part? Omnisend provides an immediate boost to your revenue while staying as comfortable as drag & drop email building - with automated emails averaging up to 40% of total email revenue. Join Hallmark, Duke Cannon, and 50,000 other high-growth brands who choose Omnisend to grow their e-commerce businesses on autopilot. Start your 14-day free trial today. No credit card is required. Visit https://www.omnisend.com/sob/