Mark Rushmore is the co-founder at SURI – short for Sustainable Rituals – a future focused wellness brand, most famous for their electric toothbrush, the world’s most sustainable electric toothbrush! Founded in 2021 they started shipping in May 2022, and grew to 7 figures in the first 13 months via their Shopify site and Amazon, and have now launched in High Street Retailer Boots.In this episode we discuss:Creating the Minimum Lovable ProductThe impact of customer reviews play in influencing purchasing decisionsAddressing the issue of toothbrush wasteWhy be fully focused on growing your direct-to-consumer (D2C) channel?Reaching customers through major retailers like Amazon and BootsTime stamps:[02:31] Co-founders tackle waste in the FMCG industry with sustainable toothbrushes.[07:43] Minimum lovable product and customer reviews.[10:27] Becoming competent at spinning plates.[13:06] Focusing on other areas of growth.[16:14] Unaddressed problem in toothbrush market.[19:41] Growing D2C, but also utilising Amazon and Boots.[22:50] Power pitching to journalists and word-of-mouth recommendations.[25:34] Collaborate with Google Sheets, Slack automation, and Mac text replacement.Free 1 Hour Consultation with Connected Sourcing >> https://ecmp.info/sourcing Save 15% with Zitec >> https://ecmp.info/zitec Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/clubGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy