Paul Sherratt is the founder and CEO of gloveglu, a global sports brand specialises in goalkeeper products and services. Founded in 2010, they now sell via their Shopify store, marketplaces, and wholesale. In 2023, gloveglu sold to over 80 countries, growing at 45% year on year with annual sales on track for £2.5 million in total, with 20% via the eCommerce store.  Hit PLAY to hear: Paul’s eCommerce journey Founding gloveglu Expanding the business to cover eCommerce Growing their social media presence How a lean team of 5 works for the brand Staying focused and keeping things simple  Key timestamps to dive straight in: [05:58] gloveglu idea stemmed from working with Ulsport. [09:09] Shopify technology facilitates global b2b and b2c. [12:29] Core products produced in-house, b2b distribution. [14:43] Gloveglu offers grippy, wash, and refresh options. [16:49] Soccer stores upsold Glove Group products effectively. [20:14] Considering expansion in sporting niche market focus. [23:00] Keeping it simple and focused. [24:14] Listen to Paul’s Top Tips! Contact SHOPLINE >>> https://ecmp.info/shopline Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/clubGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/