Our guests today are Janessa Leone, founder of the sustainable luxury brand Janessa Leoné, and Rachel Cantu, supply chain and sustainability advisor, and founder of Simplify and Grow Business Consulting. The Janessa Leone brand is bringing the healing potential of regenerative agriculture to create a climate beneficial textile supply chain. https://janessaleone.com/ (Janessa Leoné) makes beautiful, thoughtful products with impact in mind–hats, accessories and knits. Since launching in 2013– the company has emerged as a leader in sustainability, releasing earlier this year, the first collection of carbon-negative sweaters to be made entirely in the USA 
We cover a lot of ground in this conversation, including...
how sustainability and luxury pair together
Janessa's personal journey in this space–and what has motivated her to pivot her business in this way
 the tensions around sustainability in the fashion industry
 how regenerative business can heal ecosystems
 how to measure impact, and how to share that impact to educate and empower customers

Topics Covered & Links:
https://www.victorychimes.com/2022-trips (Victory Chimes Windjammer Tour)
https://lady-farmer.com/community (Join the ALMANAC for Fall! )
Establishing a regenerative clothing brand
Creating transparent supply chains from scratch
Rachel Cantu's business, https://simplifygrow.com (Simplify + Grow)
Regeneration vs . sustainability
What is Regenerative?
Janessa's journey with chronic health issues and her discovery of regenerative agriculture
Quantifying carbon impact
How Janessa's personal journey evolved her business
What makes wool special
https://lady-farmer.com/blogs/the-good-dirt-podcast/sheep-inc?_pos=1&_sid=b54fcf5e1&_ss=r (Our conversation with Sheep Inc's Edzard Van Der Wyck)
Rambouillet sheep and wool
How the regenerative ranch co-op works
https://textileexchange.org (Textile Exchange) - leading organization in terms of standards development
https://textileexchange.org/standards/responsible-wool/ (Responsible Wool Standard)
https://shanikowoolcompany.com (Shaniko Wool Co in Oregon)
Rachel's experience with large brands, pros and cons of large and small scale production
Janessa's Leone's highest priorities as a company
Luxury and Sustainability

Connect with Janessa and Rachel:
The Janessa Leone Website: janessaleone.com/
On Instagram https://www.instagram.com/janessaleone/ (@janessaleone)
https://simplifygrow.com (Simplify + Grow Consulting) by Rachel Cantu

About Lady Farmer:
Lady Farmer is a sustainable apparel and lifestyle brand, with education around sustainability and sustainable living at the forefront of our mission. Lady Farmer is proud to produce The Good Dirt podcast.
https://lady-farmer.com/blogs/the-good-dirt-podcast (Our Website)
@weareladyfarmer on https://www.instagram.com/thegooddirtph/ (Instagram)
Join http://almanac.lady-farmer.com/ (The Lady Farmer ALMANAC)
Leave us a voicemail! Call 443-459-1950 and ask a question or tell us what the good dirt means to you.
Email us at thegooddirtpodcast@gmail.com

Original music by John Kingsley @jkingsley1026
Statements in this podcast have not been evaluated by the Food and Drug Administration and are not to be considered as medical or nutritional advice. This information is not intended to diagnose, treat, cure or prevent any disease, and should not be considered above the advice of your physician. Consult a medical professional when making dietary or lifestyle decisions that could affect your health and well being.