When it comes to sports and performance wear, making products in a sustainably conscious way brings unique challenges. Not just apparel that looks good, but clothing that needs to provide functionality, meaning a specific focus on material choices, supply base, and end-of-product life considerations.So how do activewear brands overcome the obstacle unique to this product type?In today’s episode, we talked with Samantha Taylor, the founder of The Good Factory, a service designed exactly for the purpose of helping performancewear brands produce in more sustainable ways.Listen in as Samantha shares the journey of The Good Factory, insight into the challenges brands face, and how The Good Factory helps move them towards more positive manufacturing.You can learn more about The Good Factory at https://www.thegoodfactory.co.uk/We’ll be bringing more conversations from the world of sustainable fashion regularly, so remember to follow and invite your friends for a listen. Connect with me on LinkedIn linkedin.com/in/sebastianvolneyFollow us on Instagram www.instagram.com/jaymesbyrontalentFollow us for jobs and news in sustainable fashion at https://www.linkedin.com/company/jaymesbyrontalent/