In this second part of my two-part conversation with Mark Roberge, CRO of HubSpot sales division and author of the best-selling book, The Sales Acceleration Formula, describes the process that he created to build the sales team that produced predictable scalable revenue growth as it rapidly marched from $0 to over $100 million in sales. Among the key topics we discuss are:

How to scale your demand generation efforts

How to put in place the process and resources to align marketing and sales.

The unexpected skill set you should hire into your content marketing efforts.

Why companies are under-investing in inbound marketing and how to balance that with proactive outbound demand gen.

How to project the mix of inbound and outbound demand gen required to scale your sales.


If you have the responsibility to grow a business, or scale a sales team to increase revenues, or maybe you want to run your own business someday, then this is a must listen episode. Don’t miss it! Listen today.