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Diego Rodriguez: How Intuit built design culture into the business

Diego Rodriguez: How Intuit built design culture into the business

FromDesign Better


Diego Rodriguez: How Intuit built design culture into the business

FromDesign Better

ratings:
Length:
45 minutes
Released:
Sep 9, 2019
Format:
Podcast episode

Description

Diego Rodriguez has had a remarkable career at the intersection of design, business, and education. He has served as Global Managing Director of design firm IDEO, founding faculty member of Stanford’s d.school, and is currently Executive Vice President, Chief Product and Design Officer at Intuit. In this episode, we discuss how design can influence broader business goals. Diego shares Intuit’s unique approach to product design, and the need to build a certain level of trust and empathy with customers when designing financial products. Takeaways: How to build design into the culture of an organization How Intuit acts on its mission to Design for Delight How design thinking brings a diversity of perspectives to the design process 
Released:
Sep 9, 2019
Format:
Podcast episode

Titles in the series (100)

The Design Better podcast delivers insights from the world’s most renowned design leaders, empowering teams to transform their practice and build remarkable products. This series is hosted by Aarron Walter and Eli Woolery and brought to you by InVision, the digital product design platform used to make the world’s best customer experiences. Discover more best practices, research, and resources at www.designbetter.com.