19 min listen
Ep. 374 | Building a Content Marketing Organization
Ep. 374 | Building a Content Marketing Organization
ratings:
Length:
30 minutes
Released:
Jan 31, 2023
Format:
Podcast episode
Description
In this Sunny Side Up episode, Join Chris Allen and Jon Miller as they discuss building a content marketing organization that focuses on revenue marketing and meaningful content. Chris outlines four key players: governance, strategy, execution, and analysis. He discusses roles and responsibilities and the importance of a corporate narrative, leveraging technology to measure results, and staying up to date on trends. Chris also shares tips for maximizing reach and engagement on social media platforms and becoming a revenue center. Tune in for this insightful conversation about building a successful content marketing organization!
Connect with Chris Allen | Follow us on LinkedIn
Connect with Chris Allen | Follow us on LinkedIn
Released:
Jan 31, 2023
Format:
Podcast episode
Titles in the series (100)
Episode 13 | B2B Content Marketing Trends with Pamela Muldoon of The Pedowitz Group by Sunny Side Up Podcast