It's our 3rd annual Superbowl roundtable discussion where we break down the enormous amount of creativity, planning and thought that went into the branding moments consumers viewed during the commercials. Not only is the Superbowl the biggest sporting event in America, it has also become one of the most important marketing events of the year for brands big and small, and Jim sits down with the marketing minds behind the great work that was done to talk about the efforts behind the ads, the effect they had on the audience, and the discussions they sparked. You’ll hear 2 separate panels on this episode with a lineup just as impressive as the athletes who played during the big game. For panel 1 we had:Gary Vaynerchuk, Chairman VaynerXBenoit Garbe, Global CMO, Anheuser Busch Todd Kaplan, VP, Head of Marketing, PepsiCo Stephanie Sherman, CMO, DraftkingsRafik Lawendy, Head of Marketing, Hormel FoodsIn this panel the discussion revolved around the stand out ads, the work behind assembling the halftime show, where the consumer focus is and brand strategy.In panel 2 it was:Anda Gansca, CEO, Knotch Andrea Zaretsky, CMO, E*TradeDana Marineau, CMO, RakutenIvonne Kinser, VP, Marketing and Innovation, Avocados from MexicoAllyson Witherspoon, CMO, NissanThis discussion focused on content strategy and creating awareness in the weeks leading up to game day, and continuing that awareness after airing.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.