Millions of dollars are spent on a single 30-second ad spot during Super Bowl Sunday. Now more than ever because of social media's influence the commercials that air during the big game get more talk time, more attention, and a more significant place in popular culture. So how are we preparing families to explore media literacy and think critically about these massively powerful ad campaigns? Our BRASS media literacy framework hopes to spark great discussion in and out of the classroom. That framework is a part of our brand new free guide: 'Three Ways to Leverage the Big Game for Big Learning,' and you can download it here. Check out the other research about Super Bowl advertising explored in this show: NFL accounts for 82 of 100 most-watched U.S. TV broadcasts of 2022 Super Bowl ads set the stage for marketing to millions If you use any of the ideas from our new free guide, we'd love to hear from you! Reach out to us at info(at) shiftingschools.com Also discussed on this episode: Opportunities from NEASC Click here Learn more about saving on your NCCE registration! Use our special promotional code "shiftingschools50"