Blake Lawrence and Adi Kunalic, Co-Founders of opendorse, join the Social Pros Podcast to discuss their incredible athlete marketing platform and how its revolutionizing the way the sports industry use social. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Pattern 89   Power Comes with Content The influencer marketing landscape is at its pinnacle with brands seeking help from ‘prized’ influencers to drive their message to audiences large enough to pack out hundreds if not thousands of sports stadiums. But not every influencer is a born marketer.  Athletes are prime examples of influencers who, despite not being natural marketers, get worldwide attention from their social audience. Thus, brands and sponsors see athletes as the “golden chalice” of influencers who have the unique power to reach millions of sports fans with every post they publish on social media. According to Adi Kunalic and Blake Lawrence from opendorse, the ability to reach the masses on social isn’t exclusive to the most influential entities in sports media. The average athlete has a 6% engagement rate on social compared to the average sports team, which has an engagement rate of just 0.3%. In This Episode:  03:58 – How athletes use opendorse to share content with their audience 08:34 – Why more employee advocacy platforms should consider personalizing the experience 12:39 – How opendorse can help you build your brand 18:03 – What type of content works best for engagement 22:39 – How to use reporting and analytics to get more value from influencer marketing 32:23 – How opendorse can help brands establish relationships with athletes Resources Get the new State of Marketing report for free from Salesforce here. Find out more about the community at SocialMedia.org with a special form for Social Pros listeners here. Learn more about how Pattern 89 can help you reduce costs and increase revenue with your social ads. Find out more about opendorse and how they can help you share content with athletes here. Visit SocialPros.com for more insights from your favorite social media marketers.