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Superbowl LV Marketing Roundtable Discussion

Superbowl LV Marketing Roundtable Discussion

FromThe CMO Podcast


Superbowl LV Marketing Roundtable Discussion

FromThe CMO Podcast

ratings:
Length:
71 minutes
Released:
Feb 10, 2021
Format:
Podcast episode

Description

The biggest day of the advertising year just passed, and on this special episode of the CMO Podcast, we are recapping it! This episode was recorded in front of a virtual audience with marketing executives from the biggest companies and brands. In this three-part episode, Jim and guests are discussing the themes of this year's Super Bowl ads, and how this year was different than years past.The first discussion is with Julie Haddon, the NFL's SVP, Global Brand and Marketing. Julie shares how the NFL met their fans during this unique year, and how the brand is stronger amongst its fans, players, and partners.In the second discussion, Jim speaks with the team behind the most unusual Super Bowl ad, the Inspiration4 spot, and their goal to raise $200 million for St. Jude’s Children's Hospital. This panel includes mission commander Jared Isaccman, and the CEO of ALSAC, the fundraising and awareness organization for St. Jude Rick Shadyak,Lastly, Jim has a big game recap with some of Sunday night's biggest advertisers including:AB In Bev’s Monica Mody, PepsiCo's Todd Kaplan, VP Marketing, Scotts Miracle-Gro's John Sass, Toyota's Jack Hollis, Rocket Mortgage's Casey Hurbis, and VaynerX's Gary Vaynerchuk. Also joining this panel is Anda Gansca, the CEO of Knotch which is a content intelligence platform.Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com
Released:
Feb 10, 2021
Format:
Podcast episode

Titles in the series (100)

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.