45 min listen
Superbowl LV Marketing Roundtable Discussion
FromThe CMO Podcast
ratings:
Length:
71 minutes
Released:
Feb 10, 2021
Format:
Podcast episode
Description
The biggest day of the advertising year just passed, and on this special episode of the CMO Podcast, we are recapping it! This episode was recorded in front of a virtual audience with marketing executives from the biggest companies and brands. In this three-part episode, Jim and guests are discussing the themes of this year's Super Bowl ads, and how this year was different than years past.The first discussion is with Julie Haddon, the NFL's SVP, Global Brand and Marketing. Julie shares how the NFL met their fans during this unique year, and how the brand is stronger amongst its fans, players, and partners.In the second discussion, Jim speaks with the team behind the most unusual Super Bowl ad, the Inspiration4 spot, and their goal to raise $200 million for St. Jude’s Children's Hospital. This panel includes mission commander Jared Isaccman, and the CEO of ALSAC, the fundraising and awareness organization for St. Jude Rick Shadyak,Lastly, Jim has a big game recap with some of Sunday night's biggest advertisers including:AB In Bev’s Monica Mody, PepsiCo's Todd Kaplan, VP Marketing, Scotts Miracle-Gro's John Sass, Toyota's Jack Hollis, Rocket Mortgage's Casey Hurbis, and VaynerX's Gary Vaynerchuk. Also joining this panel is Anda Gansca, the CEO of Knotch which is a content intelligence platform.Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com
Released:
Feb 10, 2021
Format:
Podcast episode
Titles in the series (100)
Josh Dean | Having a Purpose is Swell by The CMO Podcast