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Insider Ep. 6: The CBD Gold Rush; David Yeung's Dream of a Green Monday and Omnipork For All

Insider Ep. 6: The CBD Gold Rush; David Yeung's Dream of a Green Monday and Omnipork For All

FromTaste Radio


Insider Ep. 6: The CBD Gold Rush; David Yeung's Dream of a Green Monday and Omnipork For All

FromTaste Radio

ratings:
Length:
50 minutes
Released:
Nov 2, 2018
Format:
Podcast episode

Description

The latest installment of Taste Radio Insider kicks off with a discussion about the hottest ingredient in food and beverage, CBD. Amid surging interest for the cannabidiol, the hosts examined CBD’s influence on innovation strategies and discussed the factors affecting its future. Later in the show, we feature an interview with entrepreneur, investor, and author David Yeung, who’s the co-founder and CEO of Green Monday, a global platform for plant-based food and lifestyles. Yeung was recently named social entrepreneur of the year by the World Economic Forum, and he is influencing society through food through a set of eateries in Hong Kong, through convincing companies like the MGM Macau Casino and Hotel and more than 600 universities across the globe to not serve meat at least one day a week. Yeung is also the creator of Omnipork, an innovative plant-based meat substitute sold in Asia and akin to domestic brands like Beyond Meat and the Impossible Burger -- albeit marketed a bit differently. The selling points at the root of the Omnipork -- and other vegan products marketed in Asia -- are a bit different from the ones that might stimulate U.S. consumers, and the illustration of those differences is why we sought Yeung’s perspective for this week’s episode. According to Yeung, consumer worries about the safety of food production in China trump even environmental and resource concerns. While at heart there’s a need to feed a population heading towards 10 billion people, he said, the success of any campaign needs to meet the target consumer group. Show notes: 1:20: L.A., CBD and GT -- BevNET’s John Craven and Mike Schneider recapped a recent visit to Los Angeles, which included a handful of interviews recorded for upcoming episodes of Taste Radio Insider. They also discussed the growing market for CBD-infused products in the city, and along with BevNET’s Ray Latif and Jon Landis unpack some of the key issues affecting how they are marketed and sold. 21:55: Interview: David Yeung, Co-Founder/CEO, Green Monday -- In addition to Yeung’s insights into marketing in Hong Kong and China, our discussion profiles an influential international entrepreneur -- one whose work influenced governments and corporations alike. In our conversation, Yeung discussed the reasons he is serving as an investor in both U.S. and international vegan companies, and the kinds of adjustments brands need to make when they seek to sell in China and throughout Asia. Brands in this episode: Erewhon, Vybes, M Kombucha, GT’s Kombucha, Recess, Madre Mezcal, Beanfields, Vive Organic, OWYN, Minor Figures Coffee, Waka Coffee, Omnipork
Released:
Nov 2, 2018
Format:
Podcast episode

Titles in the series (100)

The top podcasts for food and beverage professionals, BevNET’s Taste Radio and Taste Radio Insider feature interviews with the leaders and rising stars of our fast-evolving industry. The shows also include discussion on emerging trends, innovation and news of the week from our regular cadre of hosts from the BevNET and NOSH teams. Tell us what you think at ask@tasteradio.com. You can also email us if you are interested in Taste Radio sponsorship opportunities. If you like Taste Radio, share it with a colleague, will ya? See you every Tuesday and Friday!