Gut health might be having a moment on TikTok but Ben Goodwin the co-founder and CEO of Olipop knows first hand the monumental impact a healthy microbiome can have on your mental and physical health. Today on Found. Becca and Dom are joined by Ben to talk about how he led the gut-healthy soda brand to amass $200 million in gross sales just five years after their launch.They also talked about:How the team prioritizes access to the product in low-income areas and food desertsFundraising and pitching to CPG investorsThe importance of health and wellness companies to do research to back up their products claimsThe key to changing consumer behavior(0:00) Introduction and two truths and a lie(2:12) Olipop introduction(5:42) Researching the microbiome(11:34) The industrial diet in America(15:03) Transitioning from research to product development(17:49) Product nostalgia and marketing(20:29) Market share in the beverage industry(23:26) Olipop’s 200 million dollar year(25:44) Targeting food deserts(27:36) Time management as CEO(31:06) Fundraising and pitching investors(33:32) What’s next(36:03) Host commentary
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