2 min listen
Building in the DTC hayday with Ariel Kaye from Parachute
FromFound
ratings:
Length:
34 minutes
Released:
Feb 27, 2024
Format:
Podcast episode
Description
Do you know what brand your bedsheets are? Probably not. Today’s guest Ariel Kaye has been working to change that with Parachute, a DTC bedding and home goods company. Kaye started Parachute in 2013—the hayday of DTC brands. She joins Dom to talk about what it was like building as a solo founder while she’s established a well-known brand and expanded beyond bedding. They also talked about:Why parachute hasn’t raised as much capital as you might thinkHow Kaye’s branding expertise has driven the company’s identityKay’s best advice to avoid burnout and be the best leader possible as a solo founder
Found posts every Tuesday. Subscribe on Apple, Spotify or wherever you listen to podcasts to be alerted when new episodes drop. Check out the other TechCrunch podcasts: Equity and Chain Reaction. Subscribe to Found to hear more stories from founders each Connect with us:On TwitterOn InstagramVia email: found@techcrunch.com
Found posts every Tuesday. Subscribe on Apple, Spotify or wherever you listen to podcasts to be alerted when new episodes drop. Check out the other TechCrunch podcasts: Equity and Chain Reaction. Subscribe to Found to hear more stories from founders each Connect with us:On TwitterOn InstagramVia email: found@techcrunch.com
Released:
Feb 27, 2024
Format:
Podcast episode
Titles in the series (100)
Introducing TechCrunch’s new podcast: Join us weekly as we talk to founders from around the world, about why they took the leap into starting a company, what kinds of problems they ran into, and how they solved them — or maybe didn’t! We cover everything from pitching VCs, to focusing your product development plans, to what surprised people most about the founding experience. Subscribe now, and come back to hear our first full episode on April 9! by Found