Aviv Grafi is the founder of Votiro. Aviv bootstrapped the company for four years, becoming it’s CEO. He joins Ryan to talk about his journey and why he decided to make the difficult decision to step down as CEO. He also talks about how to make yourself happy in business, his emotional journey to stepping down to a CTO role and the importance of prioritising yourself as well as the implication for AI in the enterprise and cyber security space.  
KEY TAKEAWAYS

Votiro are now looking at how they can effectively expand internationally.
One of Votiro’s key marketing strategies is by focusing on partnerships, particularly in reselling.
Votiro is a cybersecurity solution, utilising software as a service to ensure that every file and document entering an organisation is safe. They replicate a document allowing employees to open any file and see it without having to think twice about its safety.
Recognising they needed to differentiate themselves to get their share of the market led Votiro to finding niche partners to work with.
Covid impacted Aviv’s ability to communicate and manage his team was what made him first consider no longer being the CEO.
After great growth, Aviv came to the realisation that the best thing for both the company and himself would be to hire a professional CEO and so he stepped down to make this happen.
Consumer AI will help how people work every day but it’s important to recognise how AI will change enterprises and how they work and also how it would fit within security systems.
AI should be used to reduce work and this can definitely be adapted to the security space, but there will be a downside too, scammers will be able to take advantage.

BEST MOMENTS
“We take a document and redeliver that as safe”
“Every minute I spent out of the office was spent still mentally in the office”
“The bad guys are also using that [AI] for their advantage”
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Ryan Staley
Founder and CEO
Whale Boss
312-848-7443
ryan@whalesellingsystem.com
www.ryanstaley.io 
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How do you grow like a VC-backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom?Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset.This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World’s Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Andrew Gazdecki (Founder of Micro Acquire), Harpal Sambhi (Founder of Magical with a previous exit to Linkedin) and many more.
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