Episode 139: If you’re reading this, chances are you use social media or have in the past. Have you come across The Real Reel’s Instagram page and enjoyed the interactive stories and cohesive branding? How about the fun captions and inspiring quotes? On today episode, Natalie is speaking with the magician behind all that beautiful content and more, Kennedy Meehan. Kennedy is the founder of Azure Agency and began her entrepreneurial journey as a freelancer fresh out of college and smack in the middle of the pandemic. As a PR specialist and social media wizard, she has tons of great advice to share about brand identity, digital engagement, and optimizing social platforms — plus she has the inside scoop on what’s behind The Real Reel’s highlight reel. 
 
Kennedy Meehan founded The Azure Agency in 2021 after working as a freelance publicist and social media manager. Although COVID was incredibly challenging, she was able to grow her business through educating companies on the importance of brand identity and social media. Her agency has worked with some incredible businesses including Hani Bee Jewelry, Whiskey & Water, Only The Best, and many more. 
 
Today's episode dives into: 

How to use TikTok for market research and hashtag strategies 

Ways to build a client list and effectively send cold emails 

Methods to make sure you are hiring the right people and interview red flags 

 
Thank you so much for being a part of our podcast community! Please be sure to rate, follow, review, and of course, post to your highlight reel. Follow your host Natalie on Instagram @nataliebarbu and @therealreelpodcast. 
 
Follow Kennedy on Instagram @kennedymeehan and The Azure Agency @theazureagency 
 
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