This episodes dives into the massive web of the wedding industry with Shan-Lyn Ma, the co-founder and CEO of Zola. Ma talked about why she decided to launch the business after trying to buy a gift for a friend and realizing that wedding registries were still living in the past. Ma spoke about how the company navigated changes in the digital and competitive landscapes over the last decade and how the company powered through the pandemic's impacts on the industry.(0:00) Introduction(3:33) Creating a better wedding planning experience(8:45) Building in the wedding industry(13:45) Inclusivity in the wedding space(18:35) Personalizing wedding planning(23:11) Adapting to the pandemic(33:08) AI-generated thank you notes(43:00) What's next
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