Will Nitze is the Founder & CEO at IQBAR. Over the past 2.5 years, he has scaled his "brain food" brand from zero to four million dollars with zero institutional funding! Website: https://www.eatiqbar.com/ Instagram: @eatiqbar _____________________________ In this episode, Learn About:  2:16 - 7:30: How he diagnosed the root of his health issues after graduating from Harvard, and when it turned from tinkering around in the kitchen to a substantial business  7:50 - 17:00: Reflections on the early days of creating his business IQBAR from the ground up, and why his product is so important 17:25 - 22:00: The biggest challenges of hiring his first employees  22:05 - 36:10: The vital mental shift you need in order to understand what risk really means, and how to approach it 37:00 - 44:40: Say yes first, and figure everything else out later: Will’s first large order for CVS _____________________________ Will’s 3 keys to success: 1. Psychological Self-Management 2. Surround Yourself With The Right People 3. Just Keep Going _____________________________ Want to try out my 1-1-1 Monday morning Newsletter?  - 1 Motivational Quote - 1 Inspiring Video - 1 Badass Workout  Go to:  https://www.nickcarrier.com/111-newsletter _____________________________ Learn more about the program at: https://www.nickcarrier.com/10weekprograms Follow Nick on Instagram: @carrier_bestyou