Welcome to episode 57 of the Food Blogger Pro podcast! In this episode, Bjork interviews Kickoff Labs founder Josh Ledgard about finding the right idea and growing your audience. Josh Ledgard started his entrepreneurial journey while still working at Microsoft - he would start projects, bring them in, and then gain support for the project from his superiors. He then slowly and methodically planned to start his own business, saving up money for a year and dreaming up big ideas. The business he and his cofounder eventually started was not one of their original ideas. Instead, they “happened upon” a product that people really wanted to use, and they ran with it. Learn more about Josh, his awesome story, and their amazing marketing product, Kickoff Labs, in this enlightening interview. In this episode, Josh shares: How he was an “internal entrepreneur” at Microsoft before he started his own business How he transitioned from a corporate employee to self-employed When he hires work out instead of doing it himself How Kickoff Labs started What Kickoff Labs does to help you launch a product How Kickoff Labs has helped launch PlateView How you can build a following for your blog A critique of the PlateView landing page Resources: Kickoff Labs 4 hour workweek PlateView Nutrifox If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Be sure to review us on iTunes!