Starting a business with limited capital requires a lot of research, creativity, and thinking everything through to make the most out of your resources.In this episode, Jordan West interviews Vivek Agarwal, Founder of Ookioh, about bootstrapping a business from the ground up. He also shares how his business found success despite $0 being spent on marketing.Listen and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEUnit economics is knowing how much profit you make when you sell one unit of your product. It’s a loss if you are burning money by just acquiring customers and not actually profiting.When you are bootstrapping, you have to think everything through and be creative.You have to have a sense of what the costs are when bootstrapping for the first couple of years. People are not focusing on profit, that's why they don't spend as they should.At the end of the day, the goal is to make money.Do a lot of research for your business.Recommended App: Slackhttps://www.slack.comRecommended Podcast:  Bloomberg Podcastshttps://www.bloomberg.com/podcastsToday’s Guest:Vivek Agarwal is the founder of Ookioh.  Ookioh is a brand of modern and fun women’s swimwear.Connect and learn more about Vivek and Ookioh here:LinkedIn: https://www.linkedin.com/in/vivagarwalsE-mail Address: vivek@llenroc.comWebsite: https://www.ookioh.comInstagram: https://www.instagram.com/ookiohWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply