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Tamara Mendelsohn (Eventbrite) | Find Consumers That Love You And Reflect That Love in Your Marketing

Tamara Mendelsohn (Eventbrite) | Find Consumers That Love You And Reflect That Love in Your Marketing

FromThe CMO Podcast


Tamara Mendelsohn (Eventbrite) | Find Consumers That Love You And Reflect That Love in Your Marketing

FromThe CMO Podcast

ratings:
Length:
54 minutes
Released:
Dec 6, 2023
Format:
Podcast episode

Description

Jim's guest today on The CMO Podcast is Tamara Mendelsohn, the Chief Marketing Officer for Eventbrite. The 17-year-old global self-service ticketing platform for live experiences allows anyone to create, share, find and attend events. The app showcases music festivals, marathons, conferences, community rallies, fundraisers, gaming competitions–and even air guitar contests. 12 years after its founding, Eventbrite went public. The company’s purpose is simple: to bring the world together through live experiences. The company certainly delivers that purpose, with five million events last year, nearly 300 million tickets, 800,000 creators using the platform, and a yearly revenue approaching $300 million.Tamara joined Evenbrite in 2009, when the company was only three years old, and she was appointed Chief Marketing Officer about 3 and a half years ago. Before Eventbrite, Tamara spent four years as a Senior Analyst at Forrester, where she specialized in ecommerce and multichannel retail. Tamara studied comparative literature and economics at Wellesley College, and earned her MBA from the Sloan School of Management at MIT. Tune in for a conversation with a CMO who loves connecting and community!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Dec 6, 2023
Format:
Podcast episode

Titles in the series (100)

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.