In today's episode of WorkParty, Jaclyn is joined by Emma Bates, founder & CEO of Diem and former global marketing lead at Away. If you attended Create & Cultivate's Austin Pop-Up event earlier this year, you might've already heard from Emma on one of our panels where she spoke about women paving the way with blockchain technology.       If you're not familiar with Diem, it's a community-powered search engine designed for women. Diem is a Techstars NYC portfolio brand backed by leading investors like Flybridge, Acrew, & Sellation. By trade, Emma is a marketer and a community builder. Her entry into marketing was somewhat untraditional–in that she started out by growing her personal blog to 100K+ readers at age 19, and later transitioned into corporate marketing roles at some of the fastest-growing consumer brands in NYC and the UK. Prior to founding Diem, she worked as the Head of Global Marketing at the direct-to-consumer luggage brand, Away, where she found her passion for connecting with consumers through brand partnerships.        When she's not sidestepping her way into another entrepreneurial endeavor, she works to create social change as a lifelong advocate for gender equality. Emma has also been featured in Forbes, HuffPost, Entrepreneur, and The Cut for her unique approach to marketing, community building, and partnerships.     In this episode, we're talking about the importance of designing tech products from a human lens, the power of female communication, and how she's working to bring inclusive, reliable information to people of all different backgrounds.     Resources: • To join the WorkParty click here • To connect with Jaclyn Johnson click here • To connect with Emma Bates click here • To learn more about Diem click here • To download the Diem app click here • To sign up for the Diem newsletter click here • To follow along with Create & Cultivate click here • To submit your questions call the WorkParty Hotline: 1-(833)-57-PARTY (577-2789)   Sponsors: • Printfresh | Head to printfresh.com/WORKPARTY or use code PARTY at checkout for 15% off your first order. Produced by Dear Media This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.